empathy between users and brands since 2007 @byESCOOL
ESCOOL presents #youtoolity, the service of marketing innovation addressed to brand managers that want to focus theirproject strategies in the real life of real people. (yeah, we know that real is rare)
We want to be the team of creative strategic consultants that researches & ideates User Experiences for your brand, and fosters your organisation intrapreneurship skills, with design thinking, netnography, and customer development methodologies.
We study your case and present the findings & insights in workshops of creative innovation. We also deliver strategic planning reports, such as creative briefs, that help innovative teams solve their brand empathy challenges.
We have done that, so far, for brands and organisations of FMCG, beauty, e-health, lifestyle, and healthcare sectors in Barcelona and Madrid.
THINKERS & MAKERS
We think a lot about brands and their users. About consumer insights, retail performance, meaningful purposes, products interestingness, users segmentation, shared contexts, value co-creation, nudges, business opportunities, positioning weaknesses, etc.
With this knowledge you can make DFFRNT BRAND EXPERIENCES. (with us or with your usual partners) We can design apps, branded contents, communication projects, social media plans, unique calls to action, events and influencers plans, point of sale performances, websites, mailing campaigns, specialised media plans, and brand services. From the users point of view.
We understood UTILITY IS THE ULTIMATE USER EXPERIENCE. And this inspirational idea gave birth to #youtoolity tailored services.