marketing innovation

brand empathy

Discover how to exceed consumer expectations, have a better relationship with your current and potential audience: Who they are, their jobs-to-be-done, customer journey, touchpoints, how they behave with other brands, what drives them, etc.
For spotting insights, opportunities to create value for the brand users, and define possible ways to achieve business or fundraising objectives.

strategic planning

We are design thinkers and planners with a unique background in health, nutrition, pop culture, and lifestyle; also entrepreneurs. With immersive brand planning we walk in the consumers' shoes; from that unique perspective, we design with the brand departments creative strategies that position the differential factor.
For non-profits, public entities and brands seeking ideas and coordinated action plans for digital or conventional contexts.


Differentiation projects start after defining tailored DFFRNT strategies. Be it Digital Content, Apps or Branded Content; Social Media campaigns, Point of Sale performances or Cultural Events. With Media Plans customized for each segment of the audience.
For organizations that want to break the homogenization of their category with experienced specialists.

what else?

qualitative research

Nethnographic exploration, "quality" research, and analysis of the Customer Journey of users, patients, consumers... What do you call them?

CX, customer experiences

Ideation of brand experiences worth living and sharing: CX Journey transmedia (digital and analogical) for vivid brands

learning by doing

As training or as real practice for the corporation entrepreneurs. We coordinate interdepartmental teams and coach start-up style workshops about creative innovation, trends, and project management


ESCOOL dives with brands and their target people to see what happens under the surface... and design catchy projects. Immersion!

Montse Monllau

Montse participates as COO, project manager, advisor in food and lifestyle communication, creative planner, and strategic innovation consultant.

Lorena Vegas

Lorena contributes as nethnologist analyst, creative planner, content & project manager, and health/wellbeing communication consultant.

Immersive Team

The experience of the most suitable specialists for each type of project enriches the creative phase and guarantees success in execution; always keeping the users afloat and at the center of the strategy.
hours of navigation
shared Tweets
trends analyzed
gulps of sea water


skills and interdisciplinary capabilities of the team


recent entries

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clients and partners