Marketing to Women: #SheAging evolution

The impact on the economy of the European population demographic change and the empowerment of women are the two axes on which we build this She+Aging argument. Being attentive to the challenges of our society, we compiled lots of data that explained this two macro trends in the #SheAging ebook in 2014. ESCOOL has presented this study to partners and […]

#youtoolity is the tool to communicate from the point of view of the target

We present a new marketing intelligence service. It is designed ad hoc for brands that would like to put themselves in the shoes of consumers and launch their communication from there, from the only point of view that that works, the target’s one.   Because that is what we believe. That the consumers of each brand are who decide if […]

Course 2018-2019: Co-design human-centered marketing and communication strategies

We start the course with more experiences in the new backpack, new learnings and a pragmatic vision of persuasive marketing. We also unlearned, to be able to release some mental brakes that limited our creative capacity and that prevented us from simplifying and prioritizing. What really matters, first thing! It will be the people who work in the organizations that […]

Ethnographic Research, Buyer POS Observation and Analysis for Food Brand

The client asks us for a critical evaluation of their commercial situation and we recommend carrying out a qualitative consumer study, based on ethnographic research, which allows us to observe also the behavior of consumers in Point of Sale regarding the brand and its actual positioning. We designed the research with the participation of a social anthropologist specialized in ethnography […]

Medical App for Adherence to Ophthalmological Treatments

The project to create a medical app was born from the immersive observation of the patient’s experience, which allowed us to identify a key insight of ophthalmological patients who are under treatment for eyes diseases. Our team, after identifying the need of the patients, designed a digital solution focused on the user that improves the adherence to the pharmacological treatment […]